DMEXCO 2018 GoEssential visited DMEXCO 2018 – Europe’s leading digital marketing fair Into its 10th edition, DMEXCO 2018 is celebrating a milestone birthday. With no less than 1,000 exhibitors from 40 countries and 550 speakers on 18 stages, DMEXCO is the prime event for decision makers operating in marketing, technology and media, video and gaming. For us at GoEssential, video trends were the most interesting topic. In this blog we pick up a few of the most remarkable ones. Digital age marketing must again take on responsibility. Dominik Matyka and Philipp Hilbig of Koelnmesse (Cologne Trade Fair) have redesigned Europe’s Continue reading →
Collision Conference 2019: Canada outsmarts Silicon Valley
Canada outsmarts Silicon Valley Collision 2019 in Toronto had plenty to offer: over 25,000 participants, an electrifying atmosphere, numerous tech celebrities, a multitude of new e-commerce ideas, a country that is posing a challenge to Silicon Valley and a Prime Minister who has proclaimed himself leader of the tech revolution. It’s not surprising that one of Canada’s most popular actors and comedians says video is vital for publicity. But at the 2019 Collision Conference in Toronto, Seth Rogen was not talking about himself but about his company, Houseplant. Rogen founded Houseplant together with his childhood friend, Evan Goldberg, in order Continue reading →
Canada outsmarts Silicon Valley #CollisionConf 2019
Canada outsmarts Silicon Valley Collision 2019 in Toronto had plenty to offer: over 25,000 participants an electrifying atmosphere numerous tech celebrities a multitude of new e-commerce ideas a country that is posing a challenge to Silicon Valley a Prime Minister who has proclaimed himself leader of the tech revolution It’s not surprising that one of Canada’s most popular actors and comedians says video is vital for publicity. But at the 2019 Collision Conference in Toronto, Seth Rogen was not talking about himself but about his company, Houseplant. Rogen founded Houseplant together with his childhood friend, Evan Goldberg, in order to Continue reading →
