Youtube and Netflix – the video twins

YouTube is the king of mobile, Netflix the king of our living rooms! Today, two brands dominate the global video market. In two sectors: YouTube is the king of the mobile, Netflix is the king of our living rooms! At least that’s the case in the U.S. – it will take a bit longer for the same to happen here in Germany. Innovation in Video: Live Interactivity is the Key According to Jeron Doucet, chief strategy officer at Ex Machina, 80 percent of the population in the economically and technologically leading countries have already got the YouTube app on their mobiles. And Continue reading →

What did we learn about users?

DMEXCO 2018 The user behavior has changed and so has the market In the digital age, the audience is consuming videos all the time, everywhere, and on any device. Typical TV viewing is declining. So, leading service providers and producers from the world of classic TV are changing their strategies and distributes their content in diverse forms – from classic TV, via OTT, and apps. To make things as easy accessible as possible for the consumer is the motto. Content ranges from their own video productions to entertainment, music and sport, live events and fiction series, gaming and esports. The Streaming Continue reading →

DMEXCO 18 – Video is the leading trend

DMEXCO 2018 GoEssential visited DMEXCO 2018 – Europe’s leading digital marketing fair Into its 10th edition, DMEXCO 2018 is celebrating a milestone birthday. With no less than 1,000 exhibitors from 40 countries and 550 speakers on 18 stages, DMEXCO is the prime event for decision makers operating in marketing, technology and media, video and gaming. For us at GoEssential, video trends were the most interesting topic. In this blog we pick up a few of the most remarkable ones. Digital age marketing must again take on responsibility. Dominik Matyka and Philipp Hilbig of Koelnmesse (Cologne Trade Fair) have redesigned Europe’s Continue reading →