The user behavior has changed and so has the market

In the digital age, the audience is consuming videos all the time, everywhere, and on any device.

Typical TV viewing is declining. So, leading service providers and producers from the world of classic TV are changing their strategies and distributes their content in diverse forms – from classic TV, via OTT, and apps. To make things as easy accessible as possible for the consumer is the motto. Content ranges from their own video productions to entertainment, music and sport, live events and fiction series, gaming and esports.

The Streaming Battle: How to directly connect with the viewer