Canada outsmarts Silicon Valley Collision 2019 in Toronto had plenty to offer: over 25,000 participants, an electrifying atmosphere, numerous tech celebrities, a multitude of new e-commerce ideas, a country that is posing a challenge to Silicon Valley and a Prime Minister who has proclaimed himself leader of the tech revolution. It’s not surprising that one of Canada’s most popular actors and comedians says video is vital for publicity. But at the 2019 Collision Conference in Toronto, Seth Rogen was not talking about himself but about his company, Houseplant. Rogen founded Houseplant together with his childhood friend, Evan Goldberg, in order Continue reading →
Youtube and Netflix – the video twins
YouTube is the king of mobile, Netflix the king of our living rooms! Today, two brands dominate the global video market. In two sectors: YouTube is the king of the mobile, Netflix is the king of our living rooms! At least that’s the case in the U.S. – it will take a bit longer for the same to happen here in Germany. Innovation in Video: Live Interactivity is the Key According to Jeron Doucet, chief strategy officer at Ex Machina, 80 percent of the population in the economically and technologically leading countries have already got the YouTube app on their mobiles. And Continue reading →
What did we learn about users?
DMEXCO 2018 The user behavior has changed and so has the market In the digital age, the audience is consuming videos all the time, everywhere, and on any device. Typical TV viewing is declining. So, leading service providers and producers from the world of classic TV are changing their strategies and distributes their content in diverse forms – from classic TV, via OTT, and apps. To make things as easy accessible as possible for the consumer is the motto. Content ranges from their own video productions to entertainment, music and sport, live events and fiction series, gaming and esports. The Streaming Continue reading →